There are more than one thousand journalists accredited in Brussels, the de-facto capital of the European Union. None of them works for a Canadian media organization. The rumour has it that there actually is a Canadian journalist in the EU press gallery, but he doesn’t work for a Canadian media outlet.
European union affairs are, if, covered from London or Paris. Does it make sense? Yes and no. Studying the impact of EU policies in the member states is certainly a good thing, but sampling two countries out of 27 doesn’t really represent the diversity of the EU. And there’s another problem. EU decisions, or to be precise, decisions adopted by the EU member states in Brussels, are inevitably digested by the country’s mood reflected and shaped by the local media. In London, it means anything between euro-skepticism and euro-hostility most of the times.
With the English being the dominant language in Canada, it translates into mostly negative coverage, as proved rather conclusively by Steffi Retzlaff (Mc Master University) and Stefan Gänzle (University of British Columbia) in their work Constructing the European Union in Canadian News.
Europe’s opinion, voiced in Ottawa by the current French EU presidency, is that this is not really adequate. It’s not about spreading the good news, it’s about spreading at least some news and getting it right, as apparently, not many people in Canada know what the European Union actually is, and that includes both journalists and their audience. Among other things, the EU is Canada’s second largest trading partner, with which Canada negotiates free-trade arrangements. It’s a single market with almost 500 million people. India and China may have almost 3 billion combined, but most of them cannot be described as consumers and that is unlikely to change in the foreseeable future. In the media, current affairs concerning the European Union are often referred to through individual states with the EU moniker used only as synonym for the rest of the countries, not for the European Union as a single political and economic entity (France, Germany, UK and EU…. ). Instances, where Britain is referred to as a separate from the EU, even when the EU acts as a single player, are common.
There are other reasons why Canadian media do not have a dedicated correspondent in the Europe’s capital. Canadian media market is small and local media outlets simply do not have funds not just for an adequate EU coverage but also, as some insiders argue, for a proper coverage of the US affairs. In any case, EU, or European affairs, rarely make it to the prominent section of international news sections in the newspapers. Canadian media outlets are in the process to focus more on Asia, mostly China and India.
This has an interesting consequence. Canadians are left with only one economically and politically comparable country. The United States. That gives them rather dubious legitimacy to say, that their health care system etc. is the best in the world. On the other hand, European Union has become something of a holy grail for a certain wing of Canadian nationalists. Well, the term “Canadian nationalist” may be considered an oxymoron, given the east-west, anglo-franco etc. division lines that are still distinctive in Canada. Still, some Canadian nationalists, defined as strictly not-Americans, see the EU as a powerful entity to balance out the overwhelming and unavoidable influence of the United States and encourage closer cooperation with the EU. Some say they do have a point. But that’s another story….
(Written for World Business Press Online)